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Vietnam arrivals jump 20 % in very first quarter

Vietnam’s tourism market has experienced a strong rebound in the first quarter of 2016, with a near 20 % jump in worldwide visitor arrivals.

According to the latest data from the Vietnam National Administration of Tourism (VNAT), the country invited a further 820,480 global visitors in March 2016 to take the Q1 total to 2.46 million, up 19.9 % as compared to the very same duration in 2014. The March overall marked a 28.3 % year-on-year boost.

The rebound has been driven by the return of visitors from mainland China, which completed 580,524 in Q1 2016, up 65.9 % year-on-year. South Korea (+30.2 % to 408,157) was Vietnam’s second biggest source market in Q1, and integrated, these two nations accounted for more than 40 % of overall arrivals to Vietnam in the quarter.

Japan (+11.8 % to 192,410), the United States (+14.3 % to 164,738) and Taiwan (+15.2 % to 122,665) completed the leading 5 visitor source markets. Russia (+13.5 % to 108,750), sixth overall, was the nation s biggest European market, and this development will come as a relief to Vietnam, following the 7 % decline in Russian arrivals it experienced in 2015.

The leading 10 visitor source markets were finished by Australia (+7.3 % to 91,984), Malaysia (+18.7 % to 94,365), the UK (+23.3 % to 68,672) and France (+11.0 % to 67,597). Arrivals to Vietnam by air increased 16.8 % to 1.99 m in Q1 2016.

In 2015, Vietnam recovered from a bad first half to end the year with an overall of 7.94 m international arrivals, up 0.9 % compared with 2014.